4 Remarkable Service blogs

Great article on word of mouth advertising.

Word of mouth, or “advocacy marketing,” generated $3.3 billion in sales for casual-dining restaurants during the past year, according to a new study, upholding the belief by marketing experts that the practice is playing an increasingly important role in generating business.

“Discounting is death. It’s an anonymous offer to an anonymous customer. There’s no relationship other than a transaction.”

- Rick Hendrie
President, Link Inc.