Service and Facebook Places
Tuesday, August 31st, 2010It’s back to school time. For many of you that means a shuffling of your service team, which of course means training new staff members.
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If you are looking for a great resource to train your staff in the art of service AND sales please visit our web site and give us a call.
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73% of your guests say service is the reason they will return so it’s imperative that your staff is properly trained to provide Remarkable Service. Your goal is to keep you guests coming back and give them something positive to talk about with their friends.
Remarkable Service is even more important in today’s world of social media. Facebook, Twitter, blogs, it’s become very easy for your guests to communicate with others about how their dining experience was, good or bad.
This leads me to what I wanted to talk about today and that’s the launching of Facebook “Places”.
Places allows you to easily “check in” where you are and in real time from your mobile device. After you check in, your update will appear on the Place’s page, your friends’ News Feed and also your Facebook wall.
What does this mean for you?
Here’s an example. Suppose I walked into your restaurant and sat down and waited for my drink. (delivered in two minutes of course) While I’m waiting I pull out my iphone (stop me if you’ve seen this a few thousand times this week), bring up my facebook app and click on Places. Now all 2,422 of my closest friends will know that I’m at your place. I think that’s great advertising!
We won’t get into all the details about how Facebook Places works but there is something you need to be aware of and take action on.
Claim your place!
Here is an opportunity to control your brand. Being the first to claim your place allows you to manage how it’s being read by those who are checking-in or are curious because they’re seeing their friends check-in at your Place. In other words don’t let somebody else control your place!
Many of you reading this probably don’t even know how to log into Facebook let alone click on Places so let me give you a piece of advice….your young team members can probably help you!
Facebook has this page for information about claiming your place http://www.facebook.com/help/?faq=18365
Make no mistake, you want people to check-in at your Place which will broadcast to their network of friends that your establishment is a great place to eat.
So train your staff and claim your place!
